AI-Powered Marketing for Canadian Manufacturers: Winning in the Next Era of Search

AI Search is Changing the Rules

AI platforms like ChatGPT, Claude, and Perplexity now deliver single, AI-generated answers—reducing visibility for manufacturers. Join Hugh Owen, CEO of MacRAE’S Digital Marketing and Scott’s Directories, to learn “Search Anywhere Optimization” (SAO) strategies, see real-world wins, and gain actionable tactics to protect and grow your market presence in the AI era.

Takeaways:

Understand the new AI search landscape — how platforms like ChatGPT are reshaping how buyers find suppliers.

Learn the fundamentals of Search Anywhere Optimization (SAO) to stay visible across both traditional and AI-powered search tools.

Gain practical, actionable strategies to protect market share and drive new leads in the age of AI.