APMA

Project Arrow is Canada’s first fully domestic zero-emission concept vehicle and technology platform, developed to showcase the country’s end-to-end automotive capabilities—from design and engineering to advanced manufacturing and software integration. Led by industry collaboration, the initiative brings together Canadian suppliers, academic institutions, and innovation partners to demonstrate leadership in electrification, connected, and autonomous mobility for the future.

More than a concept vehicle, Project Arrow serves as a national innovation platform and global showcase, highlighting Canada’s ability to build next-generation vehicles entirely with homegrown technology, talent, and supply chain strength while shaping mobility solutions for the decades ahead.